It is estimated that in the year 2017 there will be 1.3 billion gigabytes of videos watched by mobile users, per month. Online video is a great way to market your product and brand. YouTube Marketing is a great first step for an online video marketing campaign, so here are some quick tips.
Why YouTube? With over 110 million unique visitors a month who watch, on average, 65 videos per month, why would you want to be excluded from that? There are loads of opportunities available to market your product or service and expand brand awareness. Of course you’ve got to start somewhere so create an account, setup a channel and get it looking how you want it to look.
The YouTube Search Algorithm puts a lot of stock in the following five things ? Title, Description, Tags, Number of Views and Rating. If you’ve got the first three done right, you should do well in the last two. But for successful YouTube Marketing you need to have content that people want to see. Comedy is fine but for your marketing needs, a how-to will probably suit your purposes the best
You not only need interesting content, you need to optimize for the search engines. Since YouTube processes over 3.5 billion searches a month it’s the 2nd largest search in the world. Optimization means having a very good, concise title, highly relevant tags (keywords), and a great description. In regards o the description, it’s always good to include a clickable link in the first 27 characters. Why 27? Well that’s the length of descriptions prior to ellipsis (the three dots you click to read more). Use a major keyword or tag as the clickable link as well and it will save space and be useful.
URLs and phone numbers are ideal things to include throughout the video as they give viewers information without being too intrusive. This will help lead people from your video to your business. That branding will help get the word out and you should also include call-to-action options throughout the video (like the clickable link does in the Description). You can also promote you video by dropping links in comments on other popular videos. Or if your product relates to videos that are already popular making spin-off videos is a great way to get connected to those videos. Related videos are a big way in how people find things on YouTube. For tons of info about online video marketing in general head over to ReelSEO.com.
For more tips on how to best leverage online videos for marketing, visit ReelSEO.com, the Online Video Marketer’s Guide. At ReelSEO, you can learn how best to create, publish, and optimize online videos and how best to use YouTube for video marketing
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