Car insurance companies know that whenever a driver wears a seat belt, that driver faces less risk from dying, as the result of a car accident. Research has shown that the combined use of seat belts and air bags increases a car rider’s chance of survival, following the worst front end crash.
In spite of the publicized facts about seat belt safety, a number of adults refuse to use such devices. They insist on driving around without first buckling their seat belt. Their insistence on such bad behavior has led car insurers to develop a new promotional campaign.
Some of the details about that promotional campaign appeared in the Fall/Winter 2009 issue of Geico Direct Magazine. One article in that publication invites young people to learn about a new way to win some extra cash. The winner of a contest wins that extra cash.
The contest that has become the focus of a magazine article is an ongoing poster and video contest. One challenge faces any person who enters that contest. He or she needs to create either a poster or video presentation that points out the safety features of a seat belt.
One picture could cause a reader of the magazine from a car insurance company to wonder whether or not a young boy named Brandon Kim might one day become an insurance agent. Kim’s face appears next to his winning poster.
What did Brandon draw that captured the attention of the contest judges? He drew a family riding in a car. Above the car he printed the words “Buckle Up.” Below that same car he placed the phrase “Be Safe.”
Another picture in the same publication offers a glimpse at one of the top computer generated posters. However, not a single picture reveals just what the judges hope to see in a video presentation. After all, the year 2009 is the first year for inclusion of that category.
While contestants lack the example of a winning video, those contestants can still win praise from many car insurance agents. The entries submitted by those contestants can demonstrate their growing appreciation for seat belt safety.
The Car Insurance Discounts Guide was established to help people learn about car insurance discounts.